What it is: A rich lather, silicone-free shampoo that is the first step in fighting frizz.  Hair Type: Straight, Wavy, Curly, and Coily  Hair Texture: Fine, Medium, and Thick  Hair Concerns: Dryness, Frizz, and Color Safe  Formulation: Rich Liquid  Fragrance: Fresh Citrus and Fruits  Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer.   Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and silicone. This product is also cruelty-free.  What Else You Need to Know: No Frizz Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA), which in this formula does three things: blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. The result: your hair will look and feel smooth and soft and will stay refreshed.   This product is an Allure Best of Beauty award winner.  Clinical Results: Patented Healthy Hair Molecule (OFPMA):  - 70% more effective than traditional silicone products at blocking humidity